What is the change you seek to make?

I spent a long time idolising the WordPress platform. I built themes and websites as a hobby and never really knew any better. I spent the best part of 15 years developing in WordPress. But it only took me a couple of years of working with it professionally to discover that it really is garbage.

Don’t get me wrong there are some great WP based sites out there and if you have a dedicated team of professionals maintaining your WordPress site, it’s a brilliant platform. But for the average Josephine out there, they will be running a bloated “premium” theme on an underpowered server with little idea of hardening WordPress or securing their database. They will get hacked and in my eyes (and many of my clients), having a slow website does you more reputational damage than good.

There is another way. The way of the JAMstack. Where modern software development workflows meet blazing fast websites and API’s for consuming data. This is a world where version control is standard, collaborative working is preferred, a staging site is just a branch and all the content is in markdown format. Best of all page refreshes happen faster than you can blink and to a jaded WordPress developer used to working on underpowered client sites, this was nirvana.

My clients needed to understand this. There is another way. One that allows for both control and collaboration. At first very few of them understood. I realised I was talking to the wrong people. People who want a WordPress website want to play it safe, they want some thing proven, what their friends have. The people who wanted the new methodology of the JAMstack I found were innovators and neophiles. These are the early adopters and the people we seek to serve.

Therefore the change that we seek to make in the world is the following:

The change I am seeking to make is to help some people understand that there are lots of benefits to having a static site for their business and to help them attain those benefits.

I’ll leave the benefits for another post. There are many it might take quite a few posts.